Understanding the dynamic relationship between the media, your message, your stakeholders, and most significantly, the spokesperson, is really the key to successfully achieving your communications media strategy. The selection of your spokesperson must be made deliberately and with great consideration because in most cases the spokesperson becomes part of the message.
Research shows that the correct spokesperson can make the most favorable impression on any audience. Our workshops objectives will focus on how to:
- Improve your skills for participating in media interviews.
- Develop communication strategies that effectively counter or boost the public’s opinion of your organization.
- Prepare you to serve as a credible spokesperson in any situation.
- Provide you with an understanding of how good communication skills can be used to advance the goals of your organization.